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Sachin Tendulkar Becomes Reddit’s Brand Ambassador: Cricket Meets Internet Culture.

Sports News
19 June 2025 by
Narotam
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🏏 A Legend in a New Avatar

In a move no one saw coming, legendary cricketer Sachin Tendulkar—known as the “God of Cricket”—has been officially announced as Reddit India’s brand ambassador. This collaboration has gone viral, blending traditional cricket fandom with the quirky, meme-filled world of Reddit.


💬 Why Reddit Chose Sachin?

Reddit is a community-based platform where discussions range from tech and politics to entertainment and cricket. By partnering with one of the most respected figures in Indian sports history, Reddit aims to:

  • Tap into India’s massive cricket-loving user base.
  • Expand its reach beyond Gen Z to older generations.
  • Strengthen its presence in Tier-2 and Tier-3 cities.


🌐 Internet Reaction: Meme Storm

As soon as the news dropped, fans flooded Reddit, X (Twitter), and Instagram with creative memes, old match clips, and emotional posts. Popular Reddit threads include:

  • “Sachin on Reddit? It’s like God walking into your living room.”
  • “From the crease to the keyboard.”

One viral meme showed Sachin with the Reddit logo bat, “upvoting” every comment with a straight drive.


🎙️ Sachin’s Statement

In the official announcement, Tendulkar said:

“Reddit has become a place where people share knowledge, humor, and passion. I’m excited to be part of a platform that encourages such open dialogue.”


📈 Impact on Reddit India

Since the announcement:

  • Reddit India saw a 42% increase in daily new user signups.
  • Cricket-related subreddits like r/Cricket and r/IndianCricketMemes exploded with activity.
  • Major sports brands began discussing collaborations on Reddit.


🔮 What's Next?

Reddit India plans to:

  • Launch exclusive AMA (Ask Me Anything) sessions with Sachin.
  • Release cricket-based community challenges and trivia.
  • Partner with IPL and international cricket bodies for events.

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